British Consumers Launch Unprecedented Legal Action against Google over Mass Data Collection

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Google You Owe Us, has today, 30th November 2017, launched a legal action against tech giant Google.

The group, led by veteran consumer champion and former Executive Director of Which?, Richard Lloyd, aims to secure compensation for the millions of people across Britain who are believed to have had their personal information unlawfully collected by Google. The campaign is encouraging consumers to spread the word, in order to hold Google to account.

This is the first representative action of its kind in the UK against a major tech company that is centred on the alleged mass misuse of personal data.

Between June 2011 and February 2012, it is alleged that Google unlawfully harvested the personal information of millions of people in the UK by bypassing the default privacy settings on the Apple iPhone. Google’s algorithms allowed them to trick people's iPhones into releasing personal data from the phone’s default browser, Safari. This has become known as the ‘Safari Workaround’.

Richard Lloyd said: “I believe that what Google did was quite simply against the law. Their actions have affected millions, and we’ll be asking the courts to remedy this major breach of trust.

Through this action, we will send a strong message to Google and other tech giants in Silicon Valley that we’re not afraid to fight back if our laws are broken.

In all my years speaking up for consumers, I’ve rarely seen such a massive abuse of trust where so many people have no way to seek redress on their own. That’s why I’ve taken on one of the biggest fights of my life in representing this legal action, which is the first case of its kind in the UK against a major tech company for misusing our valuable personal data”.

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